Readers are like fish. Smart fish. Fish who know authors are out to get them, reel them in, and capture them for the rest of their seagoing lives. But, like any self-respecting fish, readers aren’t caught easily. They aren’t about to surrender themselves to the lure of your story unless you’ve presented them with an irresistible hook. – K.M. Weiland
Festival goers – like readers – won’t surrender themselves to the charms of a festival unless there’s something irresistible about it. Each year 30,000 people take part in the Golowan Festival so there must be something about it that hooks locals and visitors as well.
Last week we were asked for Golowan’s Unique Selling Point (USP). We are flummoxed and not sure how to answer. “But it’s Golowan!” doesn’t seem like the ‘right’ answer to give. But it’s food for thought isn’t it? Golowan is a traditional Cornish festival – but there are many others. Golowan has processions – others do too. There’s live music and entertainment, much of it free – but …
Will a marketing company in London want to talk about ‘fairy dust.’ The special bit of magic that makes Golowan sparkle. Maybe they need to hop on a train and experience Golowan? And I guess having our own festival Mazey Day Express Train is just one of our USPs.